New! DMP Fundamentals: Writing an RFI That's Actually Useful

Our in-depth guide to writing an effective DMP RFI outlines the key technical and business factors marketers should probe in their RFI.

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The State of Programmatic Selling, 2015

Featuring the analysis and survey data on the current and future state of programmatic selling for publishers.

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The State of Programmatic Media: 2015

AdExchanger Research's annual survey and analysis reveals the current and future state of programmatic advertising from the buyers' perspective.

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Brands and AdExchanger Research Analysts Highlight The Agenda At Omni.Digital

The agenda for sister brand AdExchanger's Omni.Digital conference is focused helping marketers build seamless cross-channel brand experiences. We'll be on stage for a few sessions and will share the spotlight with nearly a dozen senior marketers from large brands.

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Marketer's Note: We Can See Clear(er) Now: Parsing MRC’s Viewability ‘Version 2.0’

Analyst Ethan Van Auken focuses on noteworthy details of the Media Rating Council's updated viewability guidelines and their impact on viewability measurement.

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Advisory Success with Marketers

The CMO of a global CPG brand wanted a personalized training session for the Marketing Team and the individual brands turned to AdExchanger Research for help with RFIs and vendor selection.

How We Help

Team trainings, reprint rights, access to the most trusted primary research in this space, inquiry calls, briefings, participation in Client Roundtables. Use of our research to validate your strategy and inform your pitches.