Through primary research and advisory engagements we tell marketers, vendors and agencies what to do next in data-driven marketing, why it’s important, and how to get it done.
Our in-depth guide to writing an effective DMP RFI outlines the key technical and business factors marketers should probe in their RFI.More >
Featuring the analysis and survey data on the current and future state of programmatic selling for publishers.More >
The agenda for sister brand AdExchanger's Omni.Digital conference is focused helping marketers build seamless cross-channel brand experiences. We'll be on stage for a few sessions and will share the spotlight with nearly a dozen senior marketers from large brands.More >
Analyst Ethan Van Auken focuses on noteworthy details of the Media Rating Council's updated viewability guidelines and their impact on viewability measurement.More >
The CMO of a global CPG brand wanted a personalized training session for the Marketing Team and the individual brands turned to AdExchanger Research for help with RFIs and vendor selection.
Team trainings, reprint rights, access to the most trusted primary research in this space, inquiry calls, briefings, participation in Client Roundtables. Use of our research to validate your strategy and inform your pitches.