Through primary research and advisory engagements we tell marketers, vendors and agencies what to do next in data-driven marketing, why it’s important, and how to get it done.
AdExchanger Research's annual survey and analysis reveals the current and future state of programmatic advertising.More >
New workflows, skillsets and investment strategies for ROIMore >
The agenda for sister brand AdExchanger's Omni.Digital conference is focused helping marketers buld seamless cross-channel brand experiences. We'll be on stage for a few sessions and will share the spotlight with nearly a dozen senior marketers from large brands.More >
Joanna O'Connell's take on a recent WSJ "CMO Today" article highlighting the stance that some publishers are minimizing their use of ad-tech and avoiding programmatic all together.More >
The CMO of a global CPG brand wanted a personalized training session for the Marketing Team and the individual brands turned to AdExchanger Research for help with RFIs and vendor selection.
Team trainings, reprint rights, access to the most trusted primary research in this space, inquiry calls, briefings, participation in Client Roundtables. Use of our research to validate your strategy and inform your pitches.